Andrews House
Brand Guide • Marketing Materials • Visual Identity
The Andrews House project focused on developing brand guidelines and marketing materials for a nonprofit organization. The goal was to create a clear visual identity that could be used consistently across print, digital, and social media.
Project Overview
This project involved creating a brand guide and visual materials for Andrews House. The objective was to design a system that helps the organization maintain a consistent look across all communication platforms.
The process included research, color and typography selection, layout design, and development of brand guidelines. These guidelines ensure that future marketing materials follow a clear and professional style.
Project Details
- Role: Designer & Marketing Consultant
- Tools: Illustrator, Photoshop, InDesign, Excel
- Category: Brand Guide/Marketing
- Year: 2026
Design Process
Research
The project began with research into the organization’s current materials, audience, and communication style. This helped identify areas where the visual identity could become more consistent and easier to use.
Concept Sketches
Layout sketches and digital drafts were created to test different typography, colors, and page structures before finalizing the brand guide and marketing materials.
Final Design
The final result is a complete brand guide and set of marketing materials that provide clear rules for color usage, typography, and layout. These assets help the organization present a consistent and professional image across all platforms.
